Will began his career on some of the UK’s most popular youth music programmes, including MTV, T4, ‘Freshly Squeezed’, 4Music, and Channel 4’s coverage of Snow Bombing and the iTunes Festival. His talent and charisma caught the eye of Simon Cowell, who personally selected him to present the online talent show ‘You Generation’ on YouTube, featuring celebrity interviews, music acts, and a monthly talent contest.
In 2017, Will co-presented ITV1’s prime-time entertainment show ‘Dance Dance Dance’ alongside Alesha Dixon, showcasing his versatility and appeal. His journalistic skills shone through when he presented the critically acclaimed BBC Three show ‘Is This Rape? Sex On Trial’. He also demonstrated his adaptability by hosting CBBC’s largest commission, ‘Airmaggedon,’ and Sky Arts’ flagship visual arts programme, The Art Show. Additionally, he presented Channel 5’s Classic Car Show and a series of documentaries for the same network.
Will has also been active across various platforms, including Build, BBC Radio 1, Hits Radio, Heart FM, and 4Music. In 2019, he became the face of the Red Bull Soap Box Race, the UK’s most successful branded content series, with over a billion minutes watched on British TV in 2020 alone.
Apart from his broadcasting prowess, Will is a talented writer and creative. He co-wrote, co-produced, and featured in BBC iPlayer’s comedy ‘What Is Music Videos’. His deep love of music has led him to present coverage of major music festivals worldwide, including Ultra Miami, Tomorrowland, and Bestival, as well as Red Bull’s cultural coverage of Primavera, Roskilde, and Montreux Jazz Festival.
Will’s entrepreneurial spirit is evident in his launch of Bloody Drinks at the end of 2019. Within a year, he secured an exclusive retail listing at Selfridges and expanded to premium stockists, top restaurants and bars, and Sainsbury’s supermarkets.
A natural, warm, and comedic presenter, Will is also a sought-after corporate host, working with numerous blue-chip brands.
