Zoe Bayliss Wong

Zoe is a finance and operations specialist with over a decade of experience in e-commerce and fashion retail, focusing on high-growth businesses. She currently leads strategy and growth at Vivobarefoot, a regenerative scale-up creating sustainable footwear. Previously, she was a director and early employee at Depop, the cult Gen-Z social shopping app, which grew to 30M+ users and was acquired by Etsy for $1.6BN. Her role in Depop’s success earned her a spot on the Forbes 30 Under 30 list in 2018.

A Chartered Accountant, Zoe has worked with FTSE100 consumer companies and held key roles at Tesco Clothing, driving digital and multichannel retail innovation. She has been featured in publications like Retail Week and Grazia and frequently speaks at industry events.

Once a fast-fashion enthusiast, Zoe founded the Good Buy Collective, a conscious consumer community advocating for mindful shopping. She was previously an award-winning blogger and lifestyle writer for ELLE and Yahoo!Style, covering major events like London Fashion Week and Coachella.

Zoe also sits on the commercial Board of ICAEW and was an advisory board member of Everywoman, a women’s business advancement organisation. Alongside angel investing and startup advisory work, she is committed to proving that commercial business can drive positive change. Her life philosophy? Do good, eat well.