John appeared as the first all-male couple on BBC1’s Strictly Come Dancing in 2021 and danced his way into the final alongside his professional partner Johannes Radebe. John also won the third series of The Great British Bake Off and is a co-presenter on Channel 4’s hit primetime food investigation programme Food Unwrapped. Since June 2020, John can be seen twice weekly as a presenter and cooking inspirational and achievable recipes on Channel 4’s Steph’s Packed Lunch. In 2016 & 17 John co-presented 40 episodes of ITV’s food programme, Chopping Block with Rosemary Shrager.
His fifth book, A Flash in The Pan was published in August 2019, others books include Comfort: Food to soothe the soul which was chosen as a Book of the Year by BBC Radio 4’s Food Programme and Perfect Plates in 5 Ingredients – his first non-baking cookery book. John is also known for his beautiful food photography and design which is displayed throughout all his work in publishing and on his very popular Instagram feed.
John’s love of and dedication to food, is closely matched by his hugely creative nature that is expressed through his food writing, photography and content creation. John has created hugely popular social media platforms with his Instagram, often showcasing beautiful photography and recipes. John has also written regularly for The Daily Telegraph and Delicious Magazine and has been a recipe creator and presenter for the Waitrose online platforms.
Food has always been John’s passion, learning at his mother’s knee and growing up on a dairy farm. There, he learned about British produce and the importance of supporting local food producers and artisan crafters. His parents also owned a fish and chip shop, where John started his first job – as potato peeler – aged just 10. John studied a 9-month diploma in patisserie at the revered Le Cordon Bleu in London. Prior to that, he gained a first-class Law degree from the University of Manchester after declining a place to study at Oxford University. John decided to hang up the gown and don the apron, a decision spurred on after he won The Great British Bake Off.
John is a popular brand ambassador and has worked with a number of leading blue chip food businesses. John also enjoys demonstrating his latest recipes, regularly appearing at some of the nation’s best food festivals and shows including BBC Good Food, The Cake & Bake Show and various regional food festivals across the country.
Charity is a huge part of John’s working life. He has raised over £40,000 for various charities including AKT and Mind by creating downloadable recipe books. In 2022 he completed a solo trek of the 100-mile West Highland Way in Scotland, raising funds for Red Cross Humanitarian Appeal for those displaced by the conflict in Ukraine. He is vocal ambassador for the subjects of inclusion, mental health and eating disorders.
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