Lydia Amoah
- Categories: After Dinner Speakers, Keynote Speakers, Motivational Speakers
Price Band C: £5K - £10K
- Topics: Adversity, Arts & Culture, Business, Change, Charity, Diversity & Inclusion, Entrepreneurs, Leadership, Politics & Current Affairs

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Lydia Amoah
About Lydia Amoah
Lydia Amoah, the dynamic CEO of BACKLIGHT and visionary Founder of the Black Pound Report, is a trailblazer in promoting diversity and inclusion across industries. Her personal journey, marked by resilience and determination, exemplifies the transformative power of embracing diversity. Lydia is widely recognised for her pioneering work in consultancy, data analysis, and communications insights, making her a leading figure in these fields. Additionally, she is a highly respected business coach and mentor, guiding professionals and organisations towards success with her expertise.
Under Lydia’s exceptional leadership, BACKLIGHT is revolutionising how brands, ad agencies, and businesses connect with diverse audiences. The innovative media planning tool developed by BACKLIGHT, a testament to Lydia’s vision, has become a game-changer in the industry. It empowers companies to communicate authentically with diverse demographics, ensuring that their messages and marketing strategies resonate meaningfully and effectively.
Lydia’s groundbreaking initiative, the Black Pound Report, provides critical insights into the spending habits of Black and Multi-Ethnic consumer audiences in the UK. This pivotal research has become an invaluable resource for companies like News UK and Channel 4, enabling them to foster more inclusive and effective marketing strategies. Lydia’s commitment to diversity and inclusion is evident in every aspect of her work, and her efforts have had a profound impact on the business landscape.
Her contributions have not gone unnoticed. Lydia has been recognised among the Top 25 Black Entrepreneurs to Watch by the UK Black Business Show, and her influence has earned her a spot on the Diversity Power List 2023. Additionally, she has been honoured with the Market Research Society’s Liz Nelson Award for Social Impact, further underscoring her credibility and expertise.
Beyond data analysis, BACKLIGHT offers consultancy and bespoke training, helping companies create products, services, and campaigns that resonate with diverse consumer audiences. Lydia’s expertise in coaching and mentoring C-suite executives has yielded tangible results, empowering professionals and leaders to unlock their full potential and achieve success in their endeavours.
Get in touch to learn more, or to begin the booking process.
