Simon was inducted into the UK Marketing Hall of Fame after a career that launched Sega in four countries and made Sonic the Hedgehog a household name. He was responsible for the largest ever UK software sales record with Sonic 2, as well as establishing SEGA as market leafier in the emerging games market . In 1994 he left Sega to become Consumer Marketing Director at Sky UK where he stayed for two years, later moving to Ginger Television Productions as Managing Director (from 1996 to 1997). You might also remember him as the character “the bloke who knows what’s going on” from TFI Friday.
For the past decade, Simon has been the worldwide creative lead for Amazon. He was the first and only person to date, to be made Chief Creative Officer of the company. Under Simon’s creative and innovative leadership, the Amazon brand has reached new heights, churning out award winning ads and content. Two creative highlights include the 2020 Christmas ad ‘Ballerina’ and the Alexa Super Bowl campaign which garnered an Emmy nomination. Simon’s personal highlight orchestrating Amazon co-founding The Climate Pledge in 2019 to build a cross-sector community of companies, organisations etc working together to address climate change issues.
Prior to Amazon, Simon co-founded and built the brand LOVEFiLM, which was sold to Amazon, ultimately becoming the Prime Video platform of today.
As an entrepreneur Simon was a co-founder of Football 365,(also Rugby 365, Music 365 etc) a company that went from start up to IPO in just four years. He has also been a founding investor or non-exec director for Graze and Tails. Along the way he has also been a special adviser to LEGO when the toy giant branched out into film and TV, as well as helping to create the specialist search business brand Autonomy which was Europe’s first unicorn internet brand. Simon is regularly recognised in the creative industry “top 100” lists and was inducted into the first ever Marketing Hall of Fame in recognition of a unique career. A career in which he has received three Emmy nominations, hundreds of creative awards and even a letter of commendation from the Vatican for his Christmas 2016 Amazon commercial. With his unique skillset he has created billions of dollars of shareholder value and is always focused on business results in creativity. A proud south Londoner by birth, Simon is delighted to have recently been appointed as a Governor of the Museum of London as well as helping create the quantified self healthcare brand Deepself.
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'In over 120 events we've had in the past four years, Simon was hands down the best speaker we've had. He openly and humbly shared his experiencea and success at every level of business. Our audience was mesmerised and wanted more.'
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