Since its launch in 2010, CarolineHirons.com has amassed over 180 million views. In 2020, Caroline’s debut book ‘Skincare’ stormed to number 1 in the Sunday Times bestseller chart and became the best-selling skincare book of all time. The Limited Edition multi-branded Kits showcasing the best of skincare launched in 2019 and are consistent sell-outs.
2022 saw Caroline join the tech giants, launching the world’s most comprehensive skincare app, Skin Rocks. Going straight to number 1 on the Free App Downloads chart, the app has over 150,000 downloads, and regular users check it up to 3 times a day. Her much-anticipated product range, Skin Rocks, launched its Retinoid collection in December, with new lines coming this spring. Years in the making with globally leading scientists and world-class laboratories, Skin Rocks retails exclusively on SkinRocks.com and in all Space NK doors nationwide.
In August 2020, Caroline launched the Beauty Backed fundraising initiative to support those in the industry who were directly impacted by the COVID-19 pandemic and subsequent lockdowns. The initiative raised over £600,000 between August and December of that year alone.